In all honesty there isn’t much that's more important than search engine optimization (SEO) when it comes to ensuring that you get the word out about your business. SEO is part of everything you do online. There is on-page and off-page SEO that every online and off-line business owner should participate in if they want to successfully market their business online.
Creating a highly optimized website or blog can go far in helping you get visitors to your site before you even start creating content. Ensure that you have a plan from the beginning, and that plan will pay off. The entire set-up of your site can be based on good SEO practices. Proper keyword-rich domain name, strong keyword page names, well-crafted blog post titles with included keywords and tags are all important to your marketing plan.
The way SEO works is that when someone goes to a search engine to look for information on your topic or niche they type in a few words (called a keyword phrase). Then the search engine returns results for the search terms that the search engine hopes is high quality, accurate information as close to possible to what the searcher wanted.
Using SEO rules, for both on-page and off-page content, can help your content look great with accurate titles, headers, subtitles and well-formed content that your audience wants to read. Understanding how your audience reads as well as what they want to see, then delivering that in an optimized way, not only delivers but looks great too.
Having a standard way that websites are set up, with clean code, search terms, alt tags and so forth makes your website work faster and better. The entire point of your blog or website is to deliver the right information to the right audience in the best possible way. SEO can help you accomplish that.
The great thing about using SEO is that the payoff is large. If you do it correctly, what you do today in terms of SEO will continue to pay off in the future, years down the road.
Marketing your business truly is as simple as following plan of action that SEO provides. The most important part about SEO is the content, not the code. Yes, your site needs to load quickly, include search terms, alt tags, headers, sub headers, SEO right titles and so forth, but the content in your site is the most important.
Since SEO is all about content; it should be pretty obvious that SEO can also help with creating great content. If you follow SEO rules while creating the content for your audience, the content is more likely to be found, and more likely to be enjoyed by your audience.
When you hear rumors that SEO is dead, it’s only dead for business owners who have not focused on the importance of providing their audience with good information, content, products and services. Instead, they focused on tricks and then did not deliver awesome content once their audience clicked through to their site.
It’s true that algorithms change, as do SEO practices. The important point to remember is that SEO is not there to trick people into finding your website, blog, products or services. SEO is there to help you serve your audience and provide value to them. If the right audience can’t find you, you won’t be able to do that. If you focus first on providing value, then on using SEO to help you deliver that value, you can’t go wrong.