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It’s a lot easier than you may think to increase engagement with your audience using what you already have. Just a few tweaks to your existing site and content can make a huge difference in the amount of engagement you receive.
This is probably the number one thing you can do if you’re going to give your audience links to your site. If it doesn’t load fast, they’re going to click away. Fix the loading of your site to make it fast.
If your website isn’t mobile friendly, you’re going to have a hard time getting engagement that goes past comments on your social networks. The reason is that people aren’t going to click through, switch technology, and finish.
Don’t confuse your visitors. Create landing pages for each social platform that you engage with people on. That way they won’t have distractions with ads, sidebars, and other information. Plus, your top navigation should be super-clear and simple anyway.
One way to get more out of engagement is to ensure that you increase internal linking. Internal linking is a method of linking to like content based on what your audience is reading right now.
From the moment anyone visits your website, social media platforms, landing pages, or sees a project from you, they should know why and how you’re different from your competitors. Show them, tell them, and then prove it.
Whether on social media, website or email, your CTAs should be clear and understandable. You also don’t want to give them a lot of choices on how to go through your website so that it gets confusing.
The more offers you make, the more engagement you’ll get. The more you communicate with your audience, the more engagement you’ll end up with. Ask for the engagement, and make sure they know why too.
The more entry points you have into your site, the better. Landing pages are focused on one solution and one thing that helps your audience. You should have a landing page for every single freebie, lead magnet, product, and even your newsletter so that it’s focused on that one thing.
Include long-form, short-form, video, images, and all different types of content on your blog and in your social networks. The more types of content that you include, the more segments of your audience you can engage with.
When you are on social media, it’s important that you don’t just preach to your audience. You want to include them. You want all your interactions to be a conversation with them.
Every single page of your site, every added tab, and every bit of information you add to your social networks, should have a reason or a purpose in mind. Do you want to drive traffic, do you want to build your list, or do you want to get a reaction? What is your purpose?
Let people get to know you. When people know who you are, they want to know more. They want to follow you, engage with you, share with you and be involved with a real exchange of ideas.
If you want people to engage with and share your content, make it easy to do so. Add the share buttons, ask them to share, and then they will.
Interact with reviewers, respond to comments, share their content and truly be part of your community with your audience. Don’t just toss something up to sell and then ignore everyone.
As always, nothing is ever done without the metrics. Set measurable goals, then use the analytics to ensure that you are reaching your goals in the way that you think you are.
Improving engagement will go far in not just cultivating engagement but also in ensuring you build your list bigger and ultimate make more sales. That’s the entire point, right? But it must start with engagement so that people get to know you, like you, and trust you. To ensure this goes well, be yourself and be trustworthy. Reach out to your audience and ask for the engagement.
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