How to Turn Affiliates into Marketing Powerhouses

One of the very best ways to market online is to create a legion of loyal cheerleaders and fans, who at your command, tell everyone they know about your products, services, sales, and information. Word-of-mouth marketing has always been the very best form of marketing and creates better and longer-term relationships with customers. Keeping customers long term saves money. Here's how to get affiliates to help you with your marketing.

Use Well-Known Affiliate Tracking Software

f you use unknown affiliate management software, you may have trouble getting active affiliates to sign up to promote your products and services. Currently, Keap is a top-rated system. Don't try to get by with a free program because you won't be taken seriously.

Provide an Excellent Product

Super affiliates aren't going to promote an inferior product because they are marketing things to people that trust them. They are seen as experts in their niche, and promoting a problematic product will make them look bad.

Give at Least 50% Commission

This is especially important if your product is low cost. It takes work to promote products, so it needs to be worth their time. It needs to earn them enough to entice them to promote your product. Also, ditch the minimum sales; pay your affiliates for every transaction in a reasonable amount of time.

Offer True Lifetime Cookies

One unfortunate habit of those who want affiliates is not offering actual lifetime cookies. That means that once they attract the lead to click through, they will always get the credit for sales from that lead.

Provide Top-Notch Tools

Graphics, content, reviews, and more should be available to your affiliates so that they can promote your products as quickly as possible. They shouldn't be charged with creating graphics as well as promoting. Give them all the tools they need, and they'll work harder for you.

Have Contests with Prizes

Encourage your affiliates to make more sales by offering prizes and having content where you share the leaderboard and who is doing best during the time of the contest. Offering prizes like iPads if the market is right is an excellent incentive for most affiliates.

Provide Excellent Customer Service

If someone buys the product and has issues, it's essential to address those issues right away. Word gets around if you have a terrible reputation about not taking care of your customers.

Provide Product Information and Training

You can use videos, PDF files, and more to provide product information and training to affiliates so that they can use the information to market to their audience better. 

Offer Affiliate-Only Webinars and Calls

Affiliates appreciate the opportunity to talk to product creators. What's great is that you can get more feedback about the product and what their customers think about their recommendations. Plus, you can use the feedback to help you make your affiliate program more effective.

Finally, be sure to pay your affiliates regularly. It's reasonable to wait to pay until after potential returns go through, but it's not reasonable to hold a certain amount of money to require payments. Affiliates will work harder when they see results. If you want your affiliate marketers to be marketing powerhouses, treat them well.

About the Author Rich Thurman

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