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Most marketing starts with content. It doesn’t matter what type of marketing you are doing; it all begins with content. Brochures, business cards, blog posts, articles, vlogs, eBooks, eReports, podcasts and so forth are all content. Content comes in so many forms ready for your audience to digest. But, creating content that is easy for your consumer to digest depends on many factors. Consider these questions:
Knowing the answers to these questions can help you determine what type of content your audience wants to consume. You have many choices of types of content to choose from, such as:
The truth is, you’re more than likely to offer content in more than one form, but the main form should consider the three questions. Some types of content, like blog posts, need to be frequent and regular; others can be less often such as games and apps. It depends on your niche a lot as to what you will be focusing on. But you can be sure that a lot of your content will be focused on blogs - at least to begin with.
When you create any content, it’s important to ask the following questions:
Before sitting down to create content, do the following:
By working through your content creation in this manner, you’ll be more likely to create content that speaks to your audience in the manner they want to be spoken to, in the format they most enjoy.
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